The Beretta New Zealand Story

Beretta New Zealand Our Story

Connecting shooters with the best firearms and accessories available globally

This is not just our business, this is our passion.

After all, we are shooters too!

It all began with a passion for shooting

Our Managing Director, Luca Scribani Rossi, is an accomplished skeet champion with

an Olympic Bronze Medal from the Los Angeles ’84 Olympics,

as well as amassing many other World Championship, World Cup, and Grand Prix medals.

On top of this, he has also led the Italian Shooting Team and the Australian Shooting team

to Olympic victory in his role as Coach and Technical Director.


During the later stages of his coaching career in Australia, one thing was becoming particularly apparent to Luca: shooters could not get easy access to Beretta’s full range of products and services.

Couple this with Luca’s love for shooting, a deep respect for the Beretta brand, and a long-standing relationship with the Beretta family, a perfect and organic opportunity presented itself.

And with that, Beretta Australia was founded in 2000 and Beretta New Zealand in 2005.


Today, our team is united by that passion


We love shooting

Our team is made up of passionate hunters and shooters who are also experts in their chosen field.


We love the range of firearms, optics, accessories and apparel that we distribute

Our range is defined by one simple rule – best in class. And we proudly distribute this range of firearms, optics, accessories and apparel from leading international brands to our carefully selected New Zealand dealer network.

Representing such great products that we love and use ourselves, makes it easy as we know you will like them too.

You will also find products exclusive to the New Zealand market as we work with our suppliers to tailor products to suit the unique requirements of Kiwi shooters. 


Beretta New Zealand distributes to over 100 dealers nationwide

Beretta New Zealand's service covers an area of 268,021 km2  and both the North and South Islands of New Zealand. Dealers are located in every major city and town.



We support the shooting community


Supporting the sport of shooting at a local level

We love to get behind events and clubs. Beretta New Zealand can often be found at various shoots across the country – either attending with a range of products on display, or supporting the event in some other way. Some of us will even be competing!


Getting shooters to the podium

Beretta of course do sponsor select individuals in their quest for success on the international stage. These shooters are the best and brightest competition shooters in New Zealand, and they shoot exclusively with Beretta firearms. See our list of Sponsored Athletes.


We believe that upholding the rights of shooters is vital to maintaining New Zealand's heritage, economic well-being, and our community spirit as well as protecting an individual’s livelihood, health and happiness.

Get involved

Work in this space is always ongoing. Your voice also plays a crucial role in protecting our rights as shooters. From time to time, we call for the support of all shooters to take action. When we do, this can be found on our Facebook Timeline and here on the Beretta New Zealand website.


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