Introducing the New SAKO Global Website!


SAKO renews its company and product branding and starts building a portfolio of digital services by launching www.SAKO.GLOBAL website


SAKO has released its new global company website at www.SAKO.GLOBAL. SAKO has also renewed its SAKO company brand and sako product brand and the related guidelines for global use.


SAKO’S new company website www.SAKO.GLOBAL is designed to serve a diverse audience of customers, covering defense and law enforcement customers as well as hunting and sports shooting enthusiasts around the world. The new website brings together SAKO company’s two distinguished product brands of Sako and Tikka and their related rifle, ammunition, accessories and services offerings. The enriched contents of the new website bring alive SAKO’s customer insight based ways of working with the aim to even better deliver to the needs of our customers and business friends.


- We have been growing our market footprint over the past two decades very successfully, especially with our Tikka branded hunting rifles. We aim to continue on the strong growth path by renewing and expanding our sako branded offerings during 2023. Today we are considered as one of the most trusted companies and brands within our industry - rated both by our defence and law enforcement customers and by hunters and sport shooters. In 2022 our Riihimäki factory’s annual sales (export value of factory sales) peaked first time in our 102-year company history into triple-digit numbers, of which over 98% is exported across the world.  We stay committed to investing in both factory capacity expansion and in building our brands and new ways of serving our customers through digital services, says Raimo Karjalainen, CEO, Sako Group.


- In the past two years we have reached out to our customers in many ways to find out where we stand and how to better engage with them going forwards. In late 2021 we conducted an in-depth customer survey with +14.000 respondents from all over the world to gain customer insights. We are proud and humbled with the results. Our Net Promoter Score of our company, of the sako and tikka product brands and of our key product families are all above +60 NPS in all our geographical target markets and across our customer segments of snipers, outdoorsmen, hunters and sports shooters says Sami Arhomaa, Marketing and Digital Product & Services Portfolio Director, Sako Ltd.


- We have learned that customers want to know more about the company behind the sako and tikka products prior making their purchase decision. Customers want to know more about us, our people, our mission, our values and ways of working. All this we aim to address better than before with our enriched company related contents on our new website. Most of our customers say they made their purchase decisions based on product reviews & ratings, based on information on website, based on friends’ advice or based on the advice of the experts at the shopfloor. This sets clear guidance for us to further improve the ways of going to the market together with our customers, media and dealers around the world Sami Arhomaa continues.


- As one example of the many important actions building on our customer insights, we are excited to release the first set of Voice of Customer videos & content in our social media channels and on our new website. With the releaese of our company brand and website we commit to embrace the topics that seem to be important for the hunting and sports shooting communities of customers across the world: 1) Feeling confident on the task at hand, wheather in the wild or on the range 2) Embracing diversity in the communities of customers and in the great outdoors ecosystem 3) Enriching and sharing the experiences to inspire and to learn from others. These  customer values will continue to be important for SAKO and we stay committed delivering on these through our products and actions of our company Sami Arhomaa continues.


The renewed SAKO company and sako and tikka product brand identities and contents going alive with the release of the new website have been created in close collaboration with SAKO’s selected creative partners SEK and Smidig. SAKO’s digital architecture builds on an open API platform, uses AWS, Contentful CMS, Akeneo PIM and Cloudinary Image Bank. This digital services platform and its first go-live execution (www.SAKO.GLOBAL website) is built in close cooperation with our selected digital partner Vincit.


Further information:

CEO, Sako Group, Raimo Karjalainen, +358 10 830 5200.

Marketing and Digital Product & Services Portfolio Director, Sako Ltd., Sami Arhomaa, +358 405863711 (mobile).



About Sako

Sako is one the world’s most prestigious rifle and cartridge brands. Our acclaimed reputation, high quality products and credibility are rooted in our employees’ unique skills and pride in what they do.


Established in 1921, Sako has an eventful history. First created to refurbish and service firearms for the Civil Guard in Finland, Sako has played a key role in Finland’s defence and has been trusted supplier to dozens of defence departments around the world.


Over the years the company has consistently grown by focusing on production excellence, honoring its dedicated craftsman and personnel, and providing innovative solutions to shooters’ emerging needs.


For decades Sako has developed world-class military, target and hunting rifles, as well as cartridges. By integrating its knowledge of both the rifle and cartridge production, Sako brand can offer a shooter the unique advantages of uncompromising accuracy and reliability. Our main fields of operation include the design, production, marketing and global sales of military, hunting and sporting rifles as well as cartridges.


In 2000, Sako joined Beretta Holding Group, a company with unique firearms traditions reaching all the way back to 1526. This cooperation provides Sako with the unique capability to provide comprehensive, all-encompassing solutions and systems for our customers.


Now Sako looks ahead more confidently than ever. We proudly carry on the rifle manufacturing knowledge and skills, with the utmost respect towards the surrounding nature.



About Beretta Defense Technologies

BDT – Beretta Defense Technologies is the strategic alliance of Beretta Holding companies that provide products and services to enable superior performance in the Defense and Law Enforcement communities. State-of-the-art machinery, extensive research and development capabilities, and long-standing worldwide experiences allow BDT-member company products to respond to the ever-changing needs of defense and security personnel. Together, they offer one of the most complete offerings in the industry: including various services, firearms, ammunition, optics and electro-optics as well as tactical clothing.


About SEK, part of GREY

SEK, part of GREY, is an award winning-winning creative brand house of 130 passionate professionals. At SEK, bold creativity is combined with strategy, vision and data. A successful brand is built with touching and business-enhancing concepts. We produce relevant content, from communications to design, for all customer encounter points.


About Smidig

Smidig is a Helsinki based brand documentary development and production agency.


About Vincit

Vincit Plc in brief:Vincit is a top digital business specialist company that helps its clients accelerate digital development and transform their business to make Mondays better for all of us. Vincit Plc’s shares are listed on the Nasdaq First North Growth Market Finland, operated by Nasdaq Helsinki Ltd, trading symbol VINCIT.

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